When you give someone something, you put a burden on them to want to pay you back.

, Effelsberg W.

, Vishnevsky T. .

Ranging from sometimes obvious to much more subtle, these techniques employ what we know about how consumers respond to visual stimuli to promote a message.

Make people laugh.

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May 24, 2023 · Visual advertising techniques utilize design principles to create aesthetically pleasing and engaging ads.

. Geico's Hump Day.

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Sometimes, it’s about pushing them to do something, with feelings of anxiety, fear, and urgency.
Humans are hardwired to move towards pleasure, like a horse towards a carrot, and away from pain, like a donkey avoids a stick.

It has been proven to be one of the top strategies to use, and is something that we should all take advantage of in our advertising.


I-" referrerpolicy="origin" target="_blank">See full list on frontiersin. Appeal emotionally. Tap into their innate desires for connection, control, and self-realization.

Tap into their innate desires for connection, control, and self-realization. Consider Geico's mega-hit Hump Day commercial and its star, a. From the literature on resistance to persuasion in advertising, much is known about how people can resist advertising by adopting resistance strategies, such as avoidance, counter-arguing, and selective attention (e. It is an excellent balance of persuasion and entertaining throughout the entire commercial that creates an interesting and effective advertising campaign. Sep 4, 2020 · Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli. This social psychology principle describes the give and take relationship between humans.


However, the role of emotion regulation and bodily expression in resisting persuasion is so far. PDF | On Jan 1, 1983, Michael L.



Aug 30, 2019 · 20+ Commonly Used Advertising Techniques in Visual Marketing.